How To Cross-Sell With WordPress

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Cross-selling is a marketing term for the practice of suggesting related products or services to a customer who is considering buying something. Cross-selling enables your business to promote your other products and at the same time, help customers solve problems which they might not have identified (or remembered) at the point of transaction.

A cool plugin that helps you do cross-selling with WordPress is Cross-linker. This gem allows you to set-up words which are automatically hyperlinked to desired URLs as indicated by you. So for example, if you have a site on Marketing and another on Motivation, you could automatically link all “motivation” terms in site A to your targeted site B (as I have done with this posting), hence driving traffic to your other sites too.

Here are some other suggestions on how to use this plugin:

1. Linking terms and abbreviations you often use to information sites explaining these words. Readers will appreciate the understanding.
2. Linking certain keywords to your products page.
3. Identifying the most popular postings you have, followed by linking words to these postings. These popular postings are magnets which build credibility. Direct readers to these posts too.

Plugin Page: http://wordpress.org/extend/plugins/cross-linker/

Author’s Page: http://www.web-developers.net/

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