10 Tips to Add Personality to Your Blog

August 9, 2008 · Reading Time: 1min 12sec · Print This Article

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Branding is an integral part of any product. A dimension of branding is product personality. Simply put it, if you asked someone to imagine your product as a person, they could without much difficulty.

Your blog should have personality too. That’s one of the key differences of blogs and regular websites: the blog speaks with a certain ego.

With that, here are my 10 tips to add personality to your blog:

  1. Have a colour scheme to your blog. Colours help to increase familiarity, and people tend to like things that are familiar to them more than unfamiliar stuffs.
  2. Put a picture of your face on your blog. To your reader, it’s comforting to know that you’re human.
  3. Put a tagline or slogan below the title. It’s like small talk after the big speech (title).
  4. Have a style of writing that is not too formal and fits your blog culture too.
  5. Encourage and respond to comments in the comments section. Engage in the commentary.
  6. Use “I” when it becomes personal. Use “We” when you can share the success with your readers.
  7. Add a graphic signature after each posting. Here’s a sample by lorelle: lorelle.wordpress.com
  8. Relate your daily experiences in your blogs where possible. Readers love the ability to peek into your life sometimes.
  9. Have humour. A little sarcasm once in awhile can do some magic.
  10. Ensure that it’s easy to figure out how to contact you. My own standard is that it should take only 1 click to get to a page where I can reach you, regardless of which page I’m at. It’s like customer service: I want to be able to press zero and speak to the operator at every number option I land myself in.

Do you have your own tips on building personality for blogs? Share them with me here.

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