Does Your Site Design Fit?
August 24, 2008
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Experiential marketing: the art and science of selling the experience. It’s like your time in starbucks. The essential product is just coffee, but you’re willing to pay so much more for the company, ambience and overall atmosphere. It’s cool to be seen in the atmosphere.
Your site design should create the desired experience for the target market as well. WordPress templates come in all shapes and forms, from magazine to two columns to even one single page templates. WordPress users are spoilt for choice with the variety of themes. The key is to design for your target market, but with your personality in the design as well. A site solely fitting your target market but one you go all erky about defeats the joy of owning your blog.
Marriage your personality and the target audience’s culture in your blog.
