Should You Write Posts in Advance?

August 12, 2008

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The hook and the buzz. When your suppliers go on deserved breaks, should you have inventory at hand?

WordPress allows you to write your posts and schedule their dates and times of publishing. This means that you could go on a month of post-break, but your readers won’t notice because it seems you’re still posting daily, or frequently based on your presetted publishing date and time for each article that you’ve written in advance.

The question: should you? I’ve tried writing posts in advance and personally, I don’t like it, because one of the perks of blogging is that your posts are fresh, and you feel like a reporter reporting breaking news, even if the breaking news is about your cat. However if I do go on a holiday, my blog still should buzz with activity, and hence that might require writing in advance (like an inventory of posts). I might be able to overcome this if I inform my readers of the absence, the reason, and when I will return in advance. This could build anticipation (or you might just fade away from popularity).

So should you write posts in advance? My advice is to try it out. If you’re okay with it, then it might serve you well on days when you are blog dead. But if you’re like me and you can’t stand the post not being fresh…

Be connected wherever you are. What do you think?