2 Golden Rules of Blog Post Titles

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The look of the product is the first impression that the consumer will form, and can make the difference between getting attention in the first place to a sales purchase.

The main first impression of your blog is your article title, and not necessarily the look of your blog itself. This is because your blog is being promoted primarily via the pieces of text that make up the different titles of your different articles. You are trying your best to get attention via that one magic article, with all the right content, packaged with a super sticky title that search engines will love and that will ignite the reader’s curiosity, just enough for him to click to be directed to your blog.

Here are 2 golden rules for constructing successful titles for your blog posts:

1. Ensure consistency on uppercase and lowercase. If you choose to keep your titles in uppercase always, then do so always. If you want to keep the first letters of each word (encluding the minor words like “of”) in uppercase, then do so for all other articles too. Don’t mix and match too much unless really necessary. It’s like a shoe store that seems to be on sale always: you’d start to think their sales strategy is plain lousy. In the blogging case: sloppy.
2. Try your best to add numbers intro your titles. If that doesn’t fit the content, then try adding any of the 5Ws or 1H (What, When… How). If that’s not possible, then make your title hook with so much curiosity that the reader just has to click on it to find out what on earth it’s about. Use power words.
3. (Yes I know I said 2 rules): Make your title dynamic and part of your posting. Its most basic role is to encourage the reader to click and read the first sentence of the first paragraph. At the other end, its most innovative use is when it’s able to serve more than just a title; for example, when the title and blog contents combine to surprise and excite the reader, like this post and paragraph.

So those were the two golden rules, plus one bonus rule for blog titles. Do you remember any catchy blog titles you’ve seen before? Share with me here.