How to Add Persuasion to Your Blog Posts
August 10, 2008
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Persuasiveness has been a subject of study in marketing, particularly in the field of consumer behaviour for quite awhile. One of the forefront professors when it comes to persuasion is Robert Cialdini. I encourage you to read his masterpiece “Influence: The Psychology of Persuasion“.
The main reason why your blog should be persuasive is so that readers feel the need to listen to you, giving you more loyal readers and greater readership. A key way to build persuasiveness is in the main product offering of the blog itself: the blog posts. Within the blog posts, the words you choose to communicate help build persuasiveness in your posts and in turn in your blog. We’re talking about the use of Power Words.
I’ve got just the juicy link you’re looking for: http://changingminds.org/techniques/language/persuasive/power_words.htm .
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PS: Was “juicy” persuasive enough? =p
