Best Ad Placements (with Scientific Proof)

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

This is similar to shelf-space at your grocery store or real estate and property. The prime locations cost more cause they get noticed more.

Websites too have prime locations on their pages, and thanks to eye-tracking technology we can do less speculation on where these page spots are. Check out these graphics:

The red hues represent more intense eye viewing. What’s interesting is that the website on the left and centre have red hues especially at areas where the content is short and bulleted. More of the findings of this eye-tracking study here: http://www.useit.com/alertbox/reading_pattern.html

Interestingly, the above maps well to Google Adsense’s recommendation for ad placement:

A good example of the science of marketing driving the art of marketing.