How to Up-Sell With WordPress

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Up-selling is a marketing term for the practice of suggesting higher priced products or services to a customer who is considering a purchase. It is often done at the point of purchase and the item suggested is related to the item the customer is currently purchasing.

So how do you take the concept of upselling in blogging? A dimension to upselling in blogs is to think of the blog article the reader is viewing as the item he is purchasing, and as he finishes the item, he is about to make the purchase. Hence to up-sell articles, ideally you’d want to have similar posts that you offer to that reader after he finishes your article.

That’s exactly the name of this plugin: Similar Posts. It allows you to display a list of posts which are related or similar to the current post, based on a series of calculations done by the plugin already. I’ve used this plugin on a couple of my sites and so far, its suggestions have been an up-selling dream. The reader is tempted to click on one of the other articles (”You might also like to read…”)  the plugin recommends after having read the intended posting (since he finished reading, he has shown considerable interest in the topic). This means a higher “average time on site” statistic, and greater customer involvement.

Plugin-in page: http://wordpress.org/extend/plugins/similar-posts/

Author’s page: http://rmarsh.com/plugins/similar-posts/